Hi, I’m Chris!

I’m a lifelong beauty enthusiast, storyteller, and creative strategist with a decade of experience helping brands and individuals refine their identity, elevate their voice, and communicate with clarity.

My story begins long before “UGC” or “content creator” were common terms. I started sharing my love of beauty online nearly 15 years ago, learning how to translate textures, scents, and product performance into language that truly resonates. Along the way, I discovered how trust is built, how communities are nurtured, and how honest reviews can translate into sales.

I realized early on that beauty was both my passion and my path, and at 18, I landed my first cosmetics job at a Chanel counter. It went on to earn my B.S. in Cosmetics & Fragrance Marketing from the Fashion Institute of Technology, where I learned the nuances of product development, consumer behavior, fragrance chemistry, and how art and sciences fuel the beauty industry.

Since then, my career has taken me across a wide spectrum of roles: field sales, brand education, sales operations, social media, copywriting, and creative direction. I’ve trained retail teams across the country, supported national launches into major retailers, led brand education programs, designed influencer strategies, built social campaigns, and helped shape the early growth of beloved beauty brands.
I’ve also directed photo and video content for food, beverage, and hospitality clients, blending storytelling with sensory detail to help them drive reservations, sales, and guest loyalty.

My work has appeared in campaigns for Glossier, Living Proof, Boy Smells, KLUR, Shaz & Kiks, YINA, Votary London, RANAVAT, amika, and more, and I’ve been featured in digital publications for my expansive product knowledge (earning me the nickname “Human Beauty Encyclopedia” by Into the Gloss).

Across every chapter of my career, one theme has stayed the same:
I help people and brands communicate who they are with intention and impact.

Today, I partner with founders, independent brands, and individuals to offer:

• Brand education and marketing consulting

• Creative direction, photo/video content, and UGC

• Copywriting and brand storytelling

• Skincare, fragrance, and personal styling consultations

My approach is thoughtful, textured, and intuitive; equal parts strategic and sensory. I believe in fostering clarity, creating connection, and elevating every touchpoint so that the story behind a brand (or a person) feels as compelling as the product itself!

If you’re ready for guidance that’s discerning but warm, structured but imaginative, I’d love to help bring your vision—and your voice—into focus.