Portfolio

Proof of my commitment to capturing and communicating the stories and sensations of beauty, fragrance, and food.

Brand Education

A close-up of a wooden table with skincare products, a small potted green plant, and a cream-colored armchair with a pillow in a modern room with a bed and a decorative wall.
A skincare instruction sheet from Fur, detailing use of a silk scrub in shower 2-3 times per week, with a white Fur-branded pen placed diagonally on the sheet.

Goal
Develop and implement a brand education strategy tailored to both store associates and independent spa professionals to ensure a successful brick & mortar retail expansion.

Years
2019-2020

Assets
Training workshops, product reference cards, and branded collateral for retail & spa teams.

Client
Fur

Retail Partners
Ulta Beauty, Credo Beauty, Nordstrom, Neiman Marcus, Spas & Salons

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Copywriting

SAHAJAN

  • Product page for a skincare cream by Sahajan, emphasizing its benefits for firming, evening tone, and hydration, suitable for all skin types, with an 'Add to Cart' button.
  • Screenshot of a skincare product webpage from Sahajan featuring an anti-aging moisturizer. The page includes sections for ingredients, usage instructions, FAQs, and product benefits, with icons at the bottom indicating natural fragrance, vegan, clinically proven, and cruelty-free.
  • A bottle of Sahajan Ritual Body Oil with a pump top, amber glass container, and white label. The product is priced at $46 and has a 5-star rating based on 140 reviews.
  • Product webpage for Sahajan Ayurvedic skincare. Features a bundle of double cleanse bottles, priced at $68, discounted from $78. Includes an add to cart button, and information about shipping and return policy.
  • Screenshot of a product webpage for Sahajan Golden Milk Cleanser, with sections on reasons for making it, ingredients, usage instructions, and FAQs.
  • Sahajan website displaying skincare product descriptions for black cumin seed oil, turmeric, and oat milk, with an 'Add to Cart' button at the bottom.

Goal
Refine the messaging strategy around product & ingredient benefits and usage instructions as part of a brand-wide visual identity refresh.

Year
2024

Assets
New PDP copy for all skin, hair, and body care SKUs that included key benefits, product descriptions, usage instructions, FAQs, and key ingredient highlights

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Photography

PERSONAL & PROFESSIONAL

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Content Creation

GLOSSIER | LIVING PROOF | RANAVAT
AMIKA | FUR | VOTARY LONDON

Person's hands pulling hair back, showing the scalp and long, dark brown hair.
A person with long dark hair is shaving and looking at their reflection in a round mirror with a green background, white tiled wall.
A person with dark hair and a black shirt holding a white tube of Glossier Bubblewrap eye and lip cream, smiling at the camera.
A person with long wavy dark hair wearing a yellow shirt, looking sideways. The image is a screenshot from a TikTok video with text overlay asking about favorite seasons and mentioning hair waves.
Close-up of a person's face with long hair, wearing a cream-colored shirt, with the text "Reveal your Aura Flawless Veil" overlaid.
Black and white photo of a person with long hair holding a mirror or compact and looking into it, with the text 'Hello Chris' overlayed.

Years
2018–Present

Assets
Branded-aligned video and photo content for product launches, seasonal promotions, and brand awareness campaigns, plus on-camera talent.

Creative Direction

AMRINA THE WOODLANDS

Assorted Indian cuisine dishes including lamb curry, biryani, cheese naan, and appetizers on various plates
Three breaded fried balls topped with purple and pink flower petals, served in a black textured bowl with similar bowls in the background.

Goal
Increase brand awareness and reservations by implementing a brand-aligned content strategy for social media, press, digital ads, and more.

Years
2023-2025

Creative Partners
Chris Furia
Chezney Barry

Skills
Photography, videography, editing, scripting, video direction, and creative ideation.

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Sales & Marketing

CHANEL | SUNDAY RILEY | KJAER WEIS

Group of five people standing in front of a Chanel store in a shopping mall, posing for a photo.
Display of promotional posters and materials at a TIDAL event, including products like LUNA Sleeping Night Oil and TIDAL Brightening Enzyme Water Cream, along with event information and social media cards.
Collage of four images: 1) Three printed cards with sketches of an eye, lips, and a hand with a heart, labeled "Kjær Weis"; 2) Informational slide about Kjær Weis, explaining the pronunciation and origin of the name; 3) Group of people with a man in a red shirt and long dark hair engaging with others; 4) Four red and white cards with words "Alluring," "Sublime," "Gorgeous," and "Enticing".

Years
2014–2019

Achievements
Completed Le Debut level of Chanel Beauté Academy
Increased YOY sales for Sunday Riley in Greater Manhattan
Launched an influencer marketing program at Kjaer Weis

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Styling & Sourcing

PERSONAL & PROFESSIONAL

Red traditional garment with intricate white embroidery design down the front.
Red shoulder bag with multiple zippered compartments and a beige strap.

Goal
Suggest and source vintage or secondhand clothes and accessories for clients’ wardrobes and occasion-based outfits.

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Let’s create something
outstanding.

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